Earned media for founders and brands across India
PR and Media Insights
Why One Strong Press Feature Beats Six Months of Ads
PR vs advertising ROI with honest maths: renting vs owning attention, what each channel returns over 24 months, when ads win, and…
Personal Branding for Founders: Why Your Company Brand Is Not Enough
Personal branding for founders in India: why founder brands outperform company brands, and a practical system covering positioning, proof, platforms and press.
How to Make Your Brand Show Up in ChatGPT and AI Search Answers
Brand visibility in AI search explained: how ChatGPT, Gemini and Perplexity choose which brands to recommend, the six signals that matter, and…
How to Handle Negative News About Your Brand on Google
Can you remove negative news from Google? The honest answer: when removal is possible, how suppression really works, timelines, costs, and mistakes…
How to Get a TV Interview on Indian News Channels
How to get a TV interview in India: how channels pick guests, reaching producers, using the reactive news window, delivering a strong…
Festive Season PR in India: How to Plan Coverage Before Diwali 2026
A week-by-week festive PR timeline for Indian brands — what gets covered, when to pitch, and why October is already too late.
How to Pitch Journalists in India (Without Getting Ignored)
How to pitch journalists in India: find the right reporter, write a pitch that survives the 3-second scan, time it right, follow…
The Real Benefits of Being Featured in Forbes (And What It Won’t Do)
What a Forbes feature actually changes for an Indian founder, what people really think when they see it, and who it is…
How to Become a TEDx Speaker in India: From Application to Stage
How to become a TEDx speaker in India: how events select speakers, building an idea worth spreading, the application steps, and what…
Podcast vs TV Interview: Which Actually Builds More Trust?
A straight comparison of podcasts and television interviews for Indian founders — what each one does, what it costs you, and which…
Earned Media vs Paid Media: Which Actually Builds Credibility?
Earned media vs paid media explained for Indian brands: what each really delivers, where ads fail, where PR falls short, costs, and…
How to Get on a Podcast as a Founder in India
How founders actually get booked on Indian podcasts — what hosts want, how to pitch an episode, and how to turn one…